It appears that Realtors who shunned the adoption of technology tools may be getting a welcomed resurgence in newsprint advertising.
Many industry gurus regularly tout print advertising as a dying marketing outlet. However recent polls show that many Realtors who are unable to learn the latest online and social media outlets are turning back to print. Many are spending a large portion of their marketing budgets on newspaper and magazine ads.
“We never argue with results,” said Marty Lachance, President of high-tech Real Estate marketing company Utopria. “If a Realtor can produce results by advertising in print, we encourage it. Our customers would never go back to print, but we hear from Realtors at tradeshows who tell us they make fortunes advertising in their local papers.”
Print advertising is the least cost-effective and produces low visibility for a short period of time. The average Realtor who provides listings in print can spend $500-$1000/month. To reach and equal audience online it’s estimated that costs range from $0-$100/month.
