October 31, 2008
Utopria launched its latest version of the Mobile MediaPod for the Apple iPhone. Definitely a more rich design and layout. We’ve also incorporated some new features. Most notable are property video, Open house schedules, and larger photos.
If you’re interested in Real Estate technology over mobile devices, you’ll want watch this video.
http://www.utopria.com/iphone.html
Utopria Inc.
(888) 453-6504
www.utopria.com
October 21, 2008
The iPhone in the Real Estate world is continuing to generate a lot of buzz. For those Realtors looking to expand their services, I can’t think of a better time.
The good news for the innovators is that things are getting better. We’re improving our iPhone platform. The other hot topic in Real Estate (other than the slowdown) is the use of video.
We are now implementing property video from the curb over the Apple iPhone. We do offer video now, but it is used for a greeting video by the Realtor. With our latest development, you will be able to broadcast a property video to the consumer.
This feature is in beta-testing now and will be available mid-November 2008.
To recap, your potential home buyers will be able to access:
- Text information
- Property Photos
- Your contact information. Email/paging
- Instant telephone connect to the Realtor
- Greeting video
- Property video
- Audio tour
- Interative map
- Virtual tour
Until the iPhone can deliver the smell of freshly baked cookies, the experience for buyers and sellers doesn’t get any better than this.
All this and much more for $36US/month unlimited use. You pay more than this for your website…and we include this too!
Utopria Inc.
http://www.utopria.com
(888) 453-6504
September 25, 2008
Watch this video on how our platform works with the iPhone. Utopria’s mobile platform delivers property content to ALL mobile devices.
There has been much attention on the mobile world lately…and for good reason. These little devices are powerhouses of information.
The days of single-purpose cell phones are coming to an end. Mobile devices like the Apple iPhone are able to place a whole lot of power at your finger tips. Whether you are a music lover, shopper, photographer, professional text’er or just directionally-challenged…these phones have appeal to almost everyone.
We see the value to the public and, for this reason, have integrated our Real Estate platforms with mobile devices such as the Apple iPhone.
There have been many in the Real Estate service industry that are jumping on the iPhone bus. But at Utopria, we do things differently. We like to think of ourselves as the bus driver. We work closely with industry professionals to take them where they want to go.
We recently launched our iPhone platform in Canada and the US. Already there has been very positive feedback from industry consultants, press, Realtors and consumers.
See article posted at Inman News or here at the Kitchener-Waterloo Record.
It’s simple….they’re simple!
First off, we don’t compete with MLS platforms. We never have. The MLS market is strong and already has many players. This is why we designed our platforms to enhance existing MLS platforms instead of competing with them.
And as far as MLS platforms and the mobile world are concerned, we respectfully disagree on consumer’s predicted behaviours. Many are betting that consumers will use mobile devices the same way as they use the Internet. We don’t believe it. We don’t envision that consumers will use mobile devices to search through lists of data to find a product or service of interest…at least in the near-term.
Mobile devices are going to be used to seek out information on specific items. If the user experience is fast, clean and simple then consumers will come. This is how we’ve designed our Mobile MediaPod.
As far as seeking property information, the scenario of a home buyer driving in their car and using their iPhone to enter their search criteria to produce a list of properties is just not a practical consumer experience. They have a much more comfortable experience at home using the Internet.
By providing the ability for our customers (Realtors) to offer this type of platform has many advantages. It simplifies the acquisition of property information and more importantly it keeps the focus on the specific Realtor.
We paid close attention to this with the design of our iPhone platform. By allowing instant communication by touching the screen, the availability of interactive mapping, 3G video compliance, audio on-demand and more…the Mobile MediaPod is an impressive demonstration of innovation.
The Mobile MediaPod is great addition to our existing platforms, but it is simply the tip of the iceberg of our Interactive Marketing portfolio.
It makes no difference what the consumer’s method is for acquisition of real estate information (cell phone, smart phone, home phone, Internet/Web, newsprint etc.), Utopria uses technology to initiate interaction between the buyers, sellers and Realtors.
These are exciting times for those who are looking for points-of-differentiation. We’ll continue to provide innovative cost-effective solutions for those who want to keep up with the demands of the consumers.
