Many Realtors pay hundreds or thousands of dollars to SEO (Search Engine Optimization) companies who help them climb the ranks of Google, Bing and other search engines. Sometimes the investment pays off, sometimes you end up with a fist full of snake oil. What’s that old saying? “Caveat Realtor” or something like that.
The fact is that many home buyers and sellers use MLS platforms when searching out Real Estate information. The other fact is that many do not. Hundreds of thousands of monthly Real Estate searches are done using search engines. Individuals may be looking at buying or conducting research on selling, but it’s not an audience to ignore.
You can purchase an SEO guru’s services for your own website, but myeh…how many people really look for Real Estate websites? The majority of activity is with listings.
This, my friend, is great news. Because you can do something entirely on your own to increase your status in the search engines. You simply have to think like a Search Engine.
To do this consider what information is valuable in the context of Real Estate searches. Do you believe that people enter search terms like “gleaming hardwood floors in Boston” or “homes in Vancouver with new faucets”?
If you answered yes, you are hopeless. If you answered no, then you’re on your way to understanding Search Engine algorithms. These are the fundamental rules that make your information more valuable to the thousands of consumers who are looking for and selling homes.
The first 2-3 sentences of your listing should include the biggest Search Engine keywords. Think like a search engine and think like a consumer.
Ask yourself what would individuals search for to find this listing. Make these simple changes and watch your online activity grow.
At Utopria we’ve been training our customers with innovative online techniques like these since 2003. Not coincidentally they are all still happily in business.
Utopria Inc.
North America Toll Free: (888) 453-6504
